Law Practice Management: Fortune Favors the Bold
If you believe Vivia Chen’s recent post on Careerist, neither chief legal officers at corporations nor their outside counsel firms are seriously interested in alternative fee arrangements. Chen...
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Endeavor to Be Useful: Legal Marketing Tips 12.31.11
A digest of social media “how-to” advice and tips for legal marketing. Legal technology predictions for 2012 | Legal Currents SEO Copywriting Tips for Improved Link Building | SEOmoz The KISSmetrics...
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The Law of Flash Mobs and Pranks: An Interview with Ruth Carter
“Niche development” in legal marketing typically entails becoming known for a deep focus on particular aspects of a practice area or business segment, expertise in arcane and/or complex issues, or...
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Law Practice Management: We Have Met the Enemy and He Is Us
Q: How is the “information overload” problem like America’s obesity epidemic? A: We know what needs to be done to address it, but we’re daunted by the seeming enormity of the task, and too few of us...
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Social Media for Law Firms: Ignite Internal Collaboration with Yammer
On last Friday’s #LegalChat on Twitter, the topic of using social media for internal collaboration came up. Several of us mentioned Yammer as a platform worth considering for large and multi-location...
View ArticleStraight Talk from General Counsels on How to Win Their Business
Far too much of corporate law practice marketing is predicated on what the firm wants potential clients to know, rather than what general counsels are actually looking for and how they conduct their...
View ArticleSocial Media for Law Firms: Free HubSpot Report Offers Trove of Valuable...
The best things in social media research are (frequently) free. That’s certainly the case with HubSpot’s new report “ The 2012 State of Inbound Marketing.” Highlights include: Survey results of 970+...
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Legal Marketing: What You’re Missing at SXSW 2012
Every spring the social media and entertainment industries converge on Austin, Texas for SXSW (shorthand for South by Southwest), one of the most frantically busy and buzz-worthy conferences of the...
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3 Law Firm Marketing Lessons from a Guy Who Makes Fiberglass Shower Pan Liners
I’m having a walk-in shower installed in my home, and getting a workshop in branding and word-of-mouth marketing in the process. When I began the project, I thought all I needed was a plumber and a...
View ArticleLaw Firm Website Redesign: Move Your Standalone Blog to Your Website
Judging from lunch and happy hour conversations at the LMA 2012 annual conference, we’re in for a wave of law firm website refreshes and redesigns. There was a lot of discussion about incorporating...
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Is Alternative Small Business Lending Ripe For Regulation (and Lawsuits)?
A blogger with alternative small business lending company Kabbage recently pitched me to write a post featuring her company. I’d heard of Kabbage before and had it in my “future topics” list, so I...
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TCPA Update: Great News for Plaintiff Attorneys (Not So Much for Telemarketers)
These days it REALLY sucks to be an autodialer telephone system vendor or a telemarketer that depends on one. On July 10, the Federal Communications Commission released the long-awaited Declaratory...
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The ABA Doesn’t Understand Free Market Economics
Facing a severe decline in demand for legal services among moderate-income Americans who don’t believe they can afford legal representation, two years ago the American Bar Association convened the...
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